Customer Sign up process
Quick Overview
From initial consultation to settlement, we guide you through every step of selling your property. Our process typically takes 8-12 weeks and includes professional marketing, open homes, negotiation support, and full transaction management.
Commission Structure & Pricing
Standard Package: 2.5% + GST
What's Included:
- Professional photography (20+ high-resolution images)
- HD video walkthrough of your property
- Premium listings on realestate.com.au and Domain
- Printed brochures and "For Sale" signage
- Styled open homes (typically 2-4 per week)
- Social media marketing campaign
- Email broadcast to our buyer database (5,000+ contacts)
- Weekly progress reports and market feedback
- Expert negotiation and offer management
- Full support through to settlement
Premium Package: 2.9% + GST
Everything in Standard Package, PLUS:
- Aerial drone photography and videography
- 3D virtual tour (Matterport technology)
- Twilight photography session
- Enhanced social media advertising ($500 budget)
- Featured listing placement on major portals
- Premium brochure design and printing
Additional Costs to Consider
- Building & Pest Inspection: $400-$600 (recommended before listing)
- Legal/Conveyancing Fees: $800-$1,500
- Property Styling (optional): $2,000-$4,000
- Total estimated selling costs: 3-3.5% of sale price
The Selling Process: Step-by-Step
Step 1: Free Property Appraisal (Week 1)
What happens:
- One of our sales specialists visits your property
- We conduct a comprehensive market analysis
- Review recent comparable sales in your area
- Provide a written appraisal report with recommended price range
- Discuss marketing strategy tailored to your property
What you need:
- Your property title details
- Recent rates notice
- Any renovation/improvement records
- Your preferred timeline for selling
Duration: 60-90 minute appointment
Step 2: Listing Agreement & Marketing Plan (Week 1-2)
What happens:
- Review and sign the Agency Agreement (listing contract)
- Choose your package (Standard or Premium)
- Finalize asking price and campaign strategy
- Schedule photography and styling (if applicable)
- Set open home schedule
What you need to provide:
- Photo ID (driver's license or passport)
- Proof of property ownership
- Any building approvals or compliance certificates
- Existing floor plans (if available)
- Preferred settlement period (typically 30-60 days)
Agency Agreement includes:
- Length of listing period (typically 90 days)
- Agreed commission rate
- Marketing budget and approach
- Authority to sell on your behalf
- Price range and conditions
Standard listing period: 90 days (can be extended by mutual agreement)
Step 3: Property Preparation & Photography (Week 2)
What happens:
- Professional photographer visits your property
- Videographer captures walkthrough footage
- Drone operator (Premium package) captures aerial shots
- 3D scanning technician creates virtual tour (Premium package)
Tips for preparation:
- Declutter and deep clean your home
- Touch up paint and minor repairs
- Ensure gardens are well-maintained
- Remove personal items and family photos
- Maximize natural light (open curtains/blinds)
- Consider professional styling for best presentation
Duration: 2-4 hours for complete photography session
Step 4: Marketing Launch (Week 3)
What happens:
- Listings go live on realestate.com.au and Domain
- Social media campaign launches
- Email sent to buyer database
- Signage installed at property
- Brochures printed and distributed
- First open home scheduled
Marketing reach:
- Online reach: 50,000+ Perth property seekers
- Email database: 5,000+ active buyers
- Social media: 15,000+ followers
- Print materials: 500+ brochures
Step 5: Open Homes & Inspections (Week 3-6)
What happens:
- Scheduled open homes (typically Saturday 1:00-1:45 PM)
- Mid-week inspections by appointment
- Your agent collects buyer feedback
- Weekly progress reports sent to you
Open home schedule:
- Week 1-2: 2 open homes per week
- Week 3-4: 1-2 open homes per week (depending on interest)
- After week 4: By appointment or as needed
Your responsibilities:
- Keep property clean and presentation-ready
- Be available to vacate during open homes (we recommend leaving)
- Respond to agent requests for access
Step 6: Offers & Negotiation (Week 4-8)
What happens:
- Buyers submit offers in writing
- Your agent reviews and advises on each offer
- We negotiate on your behalf for best price and terms
- Once accepted, we prepare Contract of Sale
Types of offers:
- Conditional offers: Subject to building/pest inspection, finance approval, or property sale
- Unconditional offers: No conditions (stronger offers)
- Auction bids: If you choose auction method
You decide:
- Whether to accept, reject, or counter any offer
- Settlement period (typically 30-60 days)
- Which conditions you'll accept
Your agent handles:
- All communication with buyers and their agents
- Negotiation strategy and counteroffers
- Coordinating with solicitors/conveyancers
Step 7: Contract Exchange & Settlement (Week 8-12)
What happens:
- Buyer pays deposit (typically 10% of purchase price)
- Both parties sign Contract of Sale
- Cooling-off period begins (if applicable - typically 5 business days)
- Conveyancers handle legal transfer
- Final inspections conducted
- Settlement day: buyer pays balance, you hand over keys
Your responsibilities:
- Engage a conveyancer/solicitor
- Provide all property documentation
- Ensure property is in agreed condition
- Vacate property by settlement date
- Return keys and remotes to agent
Documents needed for settlement:
- Certificate of Title
- Rates clearance certificate
- Water usage statement
- Building/pest inspection reports
- Compliance certificates (pool, smoke alarms, etc.)
- Warranty documents for appliances/fixtures
How to Get Started
Option 1: Request a Free Appraisal
Option 2: Attend a Seller Information Session
We host monthly information evenings for property sellers. Topics include:
- Current market conditions
- Pricing strategies
- Preparing your property for sale
- Understanding the selling process
- Q&A with our sales team
Register: prestigepropertygroup.com.au/seller-sessions